Lead with Authority.

Dominate Your Industry.

Your High-Impact Headline Goes Here ⬆️ – Make It Bold, Clear & Unignorable.

In this section describe Why should they click that CTA button? What’s in it for them? Answering these questions will take your lead magnet from “meh” to “must-have.”

Focus on the transformation. What will they experience after downloading your lead magnet? Describe the benefit they’ll gain or the problem they’ll solve.

Speak to their pain point or goal. Bridge the gap between where they are now and where they want to be. Keep it concise, but impactful.

For example:

“The Ultimate CEO Playbook: Lead with Confidence, Scale with Strategy.”

Now, close with a strong CTA (Call to Action) that makes opting in feel like a no-brainer.

I'm Ready To (get desired result)!

What They Will Get, be Specific.

Your audience needs to know what they’re getting, and they need to know it quickly. Don’t leave it up to them to figure it out—make it obvious with bullet points that outline exactly what’s inside your lead magnet.

Use bullet points. People skim. Bullets are easier to digest than long paragraphs.
Include both features and benefits. Don’t just tell them what it is; tell them what it does for them.
Be specific. Is it a 38-page PDF, a 15-minute video, or a step-by-step guide? Let them know so they have a clear expectation.
Example: “12-page checklist to organize your finances (features)” → “Finally get clarity on where your money is going (benefit).”

Revise this section to match what your Lead Magnet is all about. Put yourself in the perspective of your clients and ask yourself 'what's in it for me and why should I click the CTA button?'. Replace the image with a mockup of your guide or photo of someone doing 'the thing' that you teach.

I'm Ready For My 38 Page Guide!

Michael Anderson

CEO, Anderson Global Consulting

"Working with Ashton completely transformed the way I lead my team and approach business growth. Their strategies helped me scale my company by 40% in just six months, while improving my work-life balance. This isn’t just coaching—it’s leadership redefined."

Jessica Lee

Executive Coach & Leadership Strategist

"I’ve worked with several coaches before, but none have matched the clarity and impact I experienced here. [Coach’s Name] challenged me to think bigger, execute smarter, and step fully into my role as a leader. The results? More clients, more confidence, and more growth."

David Ruiz

Founder, Elevate Performance Group

"Before coaching with Ashton, I felt stuck at a plateau. Their high-performance framework unlocked new levels of productivity and focus I didn’t think were possible. I’ve since doubled my revenue and feel more aligned with my purpose than ever."

Is this for you?

This section helps the visitor self-identify and feel confident that the lead magnet is exactly what they need. Speaking directly to their identity and goals increases relevance and conversions.

This free resource is designed for:

Ambitious Coaches – Whether you're a business, life, or wellness coach looking to scale your brand and attract your dream clients.
Entrepreneurs Ready to Elevate – If you're tired of playing small and are ready to step into your power with confidence.
High-Achieving Women – Boss babes and lady bosses who want a bold, unapologetic brand that stands out and drives results.
Personal Brand Builders – If you’re serious about creating a brand that speaks directly to your audience and converts them into loyal clients.
Content Creators – Looking for an effortless way to craft professional, high-impact content that captivates your audience.

If this sounds like you, it’s time to Boss Up!

I want (desired result)!